Economic

Latino Cultural District launches economic program to revitalize the Mission

Spirits were high on Saturday morning in San Francisco’s sunny Mission District as volunteers gathered for a day of cleaning streets, listening to music, watching traditional dances and patronizing neighborhood businesses.

“There is something beautiful that is happening today,” Susana Rojas, the executive director of the Calle 24 Latino Cultural district told the crowd gathered at the 24th Street BART plaza. “It’s a big old party!”

The festivities marked the launch of Calle Limpia, Corazón Contento — which translates to clean street, happy heart — an economic recovery program spearheaded by the Calle 24 Latino Cultural District. The area centered around 24th Street east of Mission has felt the punishing effects of the coronavirus pandemic on local businesses.

The program came together amid recent legislation that requires street vendors in the city to get a permit and maintain proof of ownership or other authorization to sell goods. Vending, often of homemade goods, fruit or flowers, is common in the Mission — “it’s part of the flavor that we’ve always had,” Rojas previously told the Chronicle.

But since the pandemic, community leaders have said that street vendors from outside the community — some of whom may be hawking stolen goods — are crowding out the neighborhood, which prompted the legislation, explained District 9 supervisor Hillary Ronen, who came to the event and helped with the cleanup.

District 9 Supervisor Hillary Ronen speaks at the launch of the Calle 24 Latino Cultural District’s Calle Limpia, Corazón Contento economic recovery program on Saturday, May 5, 2022.

District 9 Supervisor Hillary Ronen speaks at the launch of the Calle 24 Latino Cultural District’s Calle Limpia, Corazón Contento economic recovery program on Saturday, May 5, 2022.

Danielle Echeverria/The Chronicle

Part of Calle 24’s recovery program focuses on helping vendors from the community obtain the permits they need to keep selling, as well as finding a path to small business ownership.



Leave a Reply

Your email address will not be published.

Back to top button