Northern towns working toward year round economy, summer is still peak

Areas in Northern Michigan like Petoskey and Charlevoix thrive on tourism, with the busiest season being the summer. 

Over the years, these areas have attracted more visitors during fall, winter and spring, establishing more of a year-round economy, but summer continues to be the biggest season for tourism. 

Since summer in Northern Michigan is a staple for many, resort towns are focusing more marketing energy on the off seasons, drawing in visitors with the attraction of autumn foliage, winter sports and spring flowers.

According to Charlevoix Area Chamber of Commerce President Sarah Van Horn, the majority of businesses in Charlevoix are year round, but seasonal businesses like water craft rentals and ski slopes still play an important role in the local economy.

More:Businesses seek student workers in order to meet summer demand

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