5-hour ENERGY® chose to use local direct store delivery companies for distribution of new 16-oz beverage
FARMINGTON HILLS, Mich., Aug. 9, 2022 /PRNewswire/ — Less than 12 months into the national launch of its new 16-oz carbonated energy drink, 5-hour ENERGY® has surpassed its 100th local direct store delivery (DSD) distributor for the distribution of their new beverage.
The makers of 5-hour ENERGY® products launched the energy drink at the 2021 National Beer Wholesalers (NBWA) convention in Las Vegas. For distribution, the company chose to work with local DSD partners because of their community ties and knowledge of their local markets and retailers.
“When we launched the new 16-oz beverage, we knew we needed to work with local distributors,” said Jeff Sigouin, president and chief operating officer of 5-hour ENERGY®. “The knowledge these companies have of their territories and the relationships they have with their retailers will be critical to the success of our new 16-oz energy drink.”
The initial beverage launch included three flavors: grape, berry and watermelon. The cans deliver the same proprietary blend of vitamins and amino acids, as the 1.93 oz. extra strength shots.
“With the recent movement amongst distributors of competitive energy drinks, DSD operators around the country are looking for established brands with a history of partnering with distributors,” said Charlie Cindric, vice president of beverage distribution at 5-hour ENERGY®. “5-hour ENERGY® offers both of these things to our distribution partners.”
The 5-hour ENERGY® drink has full distribution coverage in 21 states and is nearing coverage in all 50 states in the country. A partnership with the makers of 5-hour ENERGY® grants access to a robust sales and street team, as well as point of sales materials and internal sales incentives for DSD employees. For more information, please visit www.5HEBev.com.
About 5-hour ENERGY®
Founded by Manoj Bhargava, Living Essentials launched its 5-hour ENERGY® brand in 2004. The proprietary energy blend is found in its iconic shot size and a 16-ounce carbonated drink. Trusted by hard-working people to get them through a hectic day, 5-hour ENERGY® products are widely available in convenience, grocery, retail, club stores, and online outlets.
SOURCE 5-hour ENERGY