Australian online sales site Price My Car is teaming up with Nodifi, a FinTech, to offer more comprehensive finance solutions, according to a May 4 press release.
Price My Car has over 900 dealer partners and over 300,000 users, per the release, and the partnership will bolster Price My Car’s approach to giving consumers the information they need to find the best vehicle for them. That could include various viewpoints like price or delivery time, along with financing options.
David Lye, Price My Car’s founder, said this partnership was important to help simplify the car buying experience.
“Nowadays, experiences across all retail verticals are contributing to what customers expect across all products and services — Price My Car has adapted accordingly,” Lye said. “Partnering with Nodifi, the leading provider of B2B asset finance solutions, reaffirms our commitment to the Australian public, whilst also supporting our dealer partners. Supporting customers with their finance will help close the sale with corresponding dealers.”
Additionally, Nodifi said the partnership is a way for the company to keep providing tailored solutions beyond its loan origination platform. According to Alex Bodriagin, Nodifi national sales manager, it’s important for the company to move forward in the evolving digital environment.
“It’s no surprise that consumers are seeking digital avenues to secure their car, or at the very least, researching and comparing vehicle options online,” Bodriagin said. “Price My Car delivers on that premise and the addition of offering finance through that consumer journey only simplifies the process.
“Nodifi is all about delivering a seamless experience so it’s reassuring to partner with another like-minded business — we’re excited to be part of the PMC journey.”
Earlier this year, PYMNTS wrote that Kuwy, an automotive lending startup, debuted its own Lending-as-a-Service platform to give customers the ability to buy new and used cars.
Kuwy CEO and co-founder B. Ganesh Kumar said this will “jump start the journey” for online car retailing in India.
“The technology innovation in the KuwyLaaS will not only eliminate all the challenges associated with online car sales today, but also provide deeper insights that will enable the completion of online transaction at the point of search by providing a better buyer experience,” Kumar said.